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Charity governance: what 2025 UK and US trust data are really telling us?

  • Writer: Helen Vaterlaws
    Helen Vaterlaws
  • Aug 7, 2025
  • 5 min read

Updated: Jan 23

Five people in a meeting around a table with notebooks, focused discussion. Bright room with plants and a bookshelf in the background.

Trustees often work out of sight, giving time, judgment, and expertise so charities can deliver. I’ve lived the highs and lows on both sides of the table: the late nights juggling family commitments with a stack of board papers, and the days spent keeping services afloat while explaining trade-offs with limited time and imperfect data.


As boards adopt AI for faster briefs, minutes, and risk summaries, the basics of charity governance matter more, not less. Automation doesn't fix clarity; it amplifies whatever is already there, including our muddle.


That’s where the 2025 trust metrics come in. They show real strengths and some familiar gaps. None of this questions effort or intent; rather, it points to a need for practical, human-centred governance that fits how decisions really happen. Without that foundation, AI is just as likely to miss blind spots as to close them.


2025 Charity Trust Data: Key Insights for UK and US Boards


In 2025, both the UK Charity Commission and the US Independent Sector released major trust-and-governance studies. The questions and contexts differ, but the patterns line up enough to take seriously. Figures below are indicative; see sources linked above.


  • High Baseline Trust: In the UK, around 57% of people report high trust in charities. In the US, the figure is identical at 57%, placing nonprofits ahead of any other sector.


  • The Transparency Tax: Across both studies, trust is closely linked to transparency. Confidence rises when organisations show, in plain language, how money flows, how decisions are made, and how accountability works.


  • The Regulatory Gap: UK trustees report very high overall confidence (99%), but the research also points to gaps in awareness of some specific regulatory responsibilities suggesting a difference between overall confidence and detailed governance literacy.


The brief for boards is clear:


✅ Make decisions legible.

✅ Show how money moves to mission.

✅ Align governance to real-world constraints, not ideal conditions.


Note: UK and US figures aren’t directly comparable (different methods), but the directional patterns are useful.


AI-Native Governance: The Shift Toward Digital-First Transparency

Woman in a gray sweater holds a smartphone with a vibrant purple sound wave display, smiling slightly in a softly lit indoor setting.


The next evolution of charity governance is digital-first transparency, with automation (including AI) as a supporting layer, not the foundation. Most of the building blocks are already in tools boards use every day. The work now is to embed them systematically, proportionately, and with human ease in mind.


Practical starting moves may include:


  • Concise decision logs: Capture the decision, rationale, key risks, recusals, and the scheduled review date.


  • Scheduled policy reviews: Use small, visible prompts for safeguarding, finance, conflicts, and reserves, with named owners.


  • Funding snapshots: Provide short, aggregate views of income sources and use of funds, published with a strategic time lag.


Guardrails: Publish aggregates only, do not publish personal or special-category data, apply a publishing lag, name a data owner, and ensure any AI drafts always have human oversight.


Board Culture: Balancing Social Bonds and Avoiding Clique Risks


Smiling person in striped shirt holds coffee cup at a table with tablet. Conversing with another person in cozy, warmly lit setting.

Informal bonds are essential to help boards move quickly and speak candidly. However, those same bonds can harden into in-groups that silence dissent and narrow options. These dynamics rarely appear in minutes; they show up in who speaks first, who frames the choice, and which topics never reach the agenda.


While social bonds foster the candour needed for tough decisions, they can inadvertently create "in-groups." Governance must be designed to ensure that social closeness doesn't lead to intellectual closure.


How to spot it: Decisions "pre-cooked" offline, repeated deference to the same few voices, or sensitive items always being "out of time."


Practical moves:


  • Rotate chairing of specific agenda items.

  • Use round-robin first responses; schedule a 5-minute "challenge round" for major decisions.

  • Quarterly, scan who is influencing which calls and who is consistently silent.


From Compliance to Workflow: Embedding Regulatory Guidance


Audience raising hands in a bright conference room, focused on a speaker in the blurred background. Casual attire, attentive mood.

Regulators provide clear expectations, but boards that rely on institutional memory alone will drift: policies age, conflicts go unrecorded, and risks multiply. You don’t just need more training days; you need up-to-date systems and processes that reflect your current reality.


Practical moves:


  • Translate guidance into triggers: Create simple "go / no-go" checklists for common calls (campaigning, reserves, conflicts, serious incidents).

  • Visible policy cycles: Schedule reviews with named owners and "what changed" notes.

  • Traceability: Keep a concise decision log so new trustees can see the trail from paper to outcome.


Operational Resilience: Managing Hidden Risks in Charity Governance


Close-up of scattered gold coins on a white background. Coins are slightly blurred, creating a sense of depth and highlighting their shine.

Routine actions (banking updates, contract approvals, and onboarding) feel too small for board agendas until they go wrong. Then, you are suddenly facing delayed payroll or stalled service delivery.


With 40% of UK trustees reporting banking friction (primarily around signatory updates), this is no longer an admin niggle; it is a systemic risk to resilience.


Practical moves:


  • Identify critical processes: Bank signatories, payroll, beneficiary payments, and incident escalation.

  • Monitor by exception: Review these quarterly and log exceptions rather than every transaction.

  • Trustee Sponsorship: Assign a trustee sponsor to provide board-level oversight of these processes, ensuring the executive team has the resources and authority to unblock them.

  • Standard Operating Procedures (SOPs): Maintain short, monitored SOPs so key processes don't live in one person’s head.


Quick governance self-check for charity boards


The goal isn’t to do more. It’s to make what you already do visible, valued, and sustainable.


  • Which decisions in the last year would be hard for a new trustee to trace from paper to outcome?

  • When did you last review conflicts of interest, and how are recusals actually recorded?

  • How many routine actions rely on one person’s memory?

  • Who never speaks first in meetings and why?

  • Make sure you regularly check your charity’s policies, funder requirements, and seek professional advice where appropriate.


FAQ Charity Governance and Operational Risk

Q1. What does the latest trust data mean for charity governance?

Recent UK and US data shows that charities and nonprofits are still among the most trusted institutions, but that trust is fragile. For boards, the message is simple: make decisions easy to follow, show clearly how money flows to mission, and be honest about trade offs. When trust is high, good governance protects it. When trust is shaken, clear charity governance is one of the ways you rebuild it.


Q2. What is “AI-native governance” and do we really need to think about it now?

AI-native governance isn't about replacing human judgment; it’s about ensuring your governance processes are clean enough for AI to be useful rather than distracting. If you have clear decision logs, regular policy reviews and simple data ownership, AI can help with drafting, summarising and spotting patterns. If those pieces are missing, AI mostly amplifies gaps and blind spots. So the work now is to get the basics tidy and human centred, not to chase tools.


Q3. How can we stop a small group dominating our board discussions?

Social glue is helpful, cliques are not. Design for voice on purpose: use round robin first responses, rotate who leads agenda items and build in a short challenge round for major decisions. Once a quarter, look at who is influencing which calls and who is consistently quiet. Good governance is not only about who is on the board, it is about whose voice actually shapes decisions.


Q4. What operational risks should trustees be paying closer attention to?

The risks that cause the biggest headaches are often very ordinary things that sit under the radar: banking updates, signatories, payroll, beneficiary payments, data access. As a board, you do not need to run these, but you do need to know they are robust. List your critical processes, check how they are monitored and make sure more than one person understands each one. When operations are smooth, governance feels invisible, but it is still doing its job.



Change doesn’t start with a workshop; it starts with one honest conversation.





Note: These insights are based on practitioner experience and do not constitute legal or regulatory advice. Always review your specific funder contracts, data protection policies (GDPR) and safeguarding policies before making significant changes to your operations. Examples are for illustrative purposes only; no official affiliation with the organisations or tools mentioned is claimed.

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Disclaimer: This content is provided for informational and illustrative purposes only. It does not constitute professional advice and reading it does not create a client relationship. Always obtain professional advice before making significant business decisions.

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