People Insights
Understand People, Unlock Potential
Understand what drives your team, volunteers, and service users so you can design for people, not assumptions.
Understanding your audience is the cornerstone of every successful strategy.
We go beyond traditional data analysis, integrating behavioural science with real-world operational insights to provide you with a comprehensive understanding of your stakeholders.
Our approach combines science, advanced analytics, and a human-centric perspective, ensuring that our insights are not only data-informed but also contextually relevant.
We believe that by truly understanding the people behind the numbers, you can make informed decisions that lead to impactful outcomes.
What we do
We combine the latest science, people centred research, and operational experience to give you actionable information that’s clear, practical, and usable; not just interesting.
Where appropriate, we draw from tools developed in the Masterplan Lab, such as Shadow Infrastructure Mapping, to help uncover informal effort and routines that quietly shape behaviour.
How it works
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Discovery – We work with you to define goals and key questions.
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Listening – We gather insight through interviews, shadowing, process reviews and experience mapping.
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Analysis – We apply behavioural science to spot patterns, pain points, and hidden drivers.
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Co-Creation – We validate findings with your stakeholders to ensure relevance.
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Action – We deliver clear, people-first recommendations and plans your team can act on.
